Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Now, in Blink, he revolutionizes the way we understand the world within. Malcolm Gladwell redefined how we understand the world around us. Never again will you think about thinking the same way.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make.
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